One of the most effective way to attract audience attention is to have an interesting movie poster. When you drive past department stores or walk past cinemas, colorful/ interesting movie posters attract your eyes to them. The conventions of poster includes a show of the main characters playing in the film. The color palette also set the mood and tone of the story.
For example
Dr. Strange's colorful patterned background shows that the film is not grayish like other MCU films. There need to be colorful scenes and something to do with magic and illusions.
Fantastic Beasts and Where To Find Them also have a very unique color palette that tells us instantly that the film is fantasy and would likely have magic and mythical aspects to it.
In contrast to
The Maze Runner, the color palette is grayish muddy and dull. This implies that the film is not a kid's fantasy movie. In addition, the main characters portrayed in the poster wasn't wearing clean clothes and their faces weren't happy either. The poster therefore, implies that the film is quite stressful and depressing.
While waiting for a confirmation of my filming location, I decided to try and make an illustrated poster for my film. My brother was in hospital at the moment, so I can't have him as my model. This is what I came up with using WACOM drawing pad and Adobe Photoshop:
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